SEC. 1342. SALES PROGRAM.
§ 1342
Housing developers must implement an affirmative action sales program that includes training sales staff on fair housing laws, advertising to attract minority buyers, maintaining transparent waiting-list procedures, avoiding discrimination, and keeping records available to the Human Rights Commission during the sales period.
When a developer sells homes in a subdivision, they must have a plan to promote fair housing and help underrepresented groups buy homes. This means training everyone who sells the homes about fair housing rules, advertising to reach potential minority buyers, being clear about how any waiting lists work, making sure no one is discriminated against, and keeping records that the city can review to verify they're following these rules.
- Controversial:Affirmative action in housing sales is a subject on which San Francisco residents hold differing views regarding its appropriateness and effectiveness.
- Could be simpler:The requirement to maintain records 'in accordance with the Subdivision Regulations' is vague without cross-reference; clarifying what specific records and format are needed would improve usability.
AI-generated · claude-haiku-4-5 · informational only, not legal advice.
Official text
The sales program shall promote affirmative action in housing. The following aspects shall be included in the sales program:
(a) All sales and sales-related personnel for the project shall be trained in affirmative action sales policy and fair housing laws.
(b) An adequate part of the sales program shall be advertising designed to attract qualified minority buyers.
(c) If a waiting list is used, there shall be a public written statement of procedure as to how it is used.
(d) The sales program and sales procedures shall not have the effect of excluding or discriminating against any person on the basis of race, religion, national origin, sex or any other basis prohibited by law.
(e) Adequate records shall be maintained by the subdivider and made available to the Director of the Human Rights Commission during the period the subdivision is controlled by the subdivider, in order to show that such an affirmative action sales program is being carried out. Said reports shall be made in accordance with the Subdivision Regulations.
SEC. 1343. RESERVED.
(Amended by Ord. 168-86, App. 5/16/86; Ord. 257-88, App. 6/22/88; Ord. 400-89, App. 11/6/89; Repealed by Ord. 320-08, File No. 080520, App. 12/19/2008)